Radico was born in India in 1992, a brand that offers 100% natural hair colours certified organic by Ecocert. The colours, which are intense, are developed with Ayurvedic powders of flowers, plants or fruits from organic farming. Other labels certify the Radico vegetal hair colours: "Vegan", "Made Safe", "Against animal testing"... They have even been awarded "best hair product for mums"!